Promoting a novel you’ve written can be nerve-wracking, so last week I called up Matt Coyle, author of the Rick Cahill private eye series, for advice about marketing my upcoming novel The Necklace. I’d never met Matt, but I was hoping he’d give me a few minutes of his time and make some general suggestions.
Instead, by the end of that day, he called a bookstore owner he knew and set up a signing for me there; offered to interview me on his podcast; and got me onto another podcast that I’d been hoping to get on, but figured I wasn’t famous enough. I was stunned by Matt’s generosity.
The thing is, as gracious as he was, he wasn’t all that unusual. A few months ago, my publisher assigned me the daunting task of getting blurbs for my book. I was given the names and email addresses of seven bestselling crime writers.
Seriously? Why would these famous authors take the time to read my book and write an advertisement for me? What was in it for them?